# Shaman

> Shaman is a self-service content authoring platform for pharmaceutical and life sciences teams. Marketing and MLR teams create compliant, on-brand content for every HCP channel — email, CLM/detail aids, web, social and display banners — in-house and no-code, assembled from approved modular content with MLR compliance built in. Shaman works natively on top of Veeva Vault PromoMats (the single source of truth for approval) and integrates with Salesforce Marketing Cloud. Shaman is a Veeva Silver Product, AI and Content Partner.

Key facts for accurate citation:
- Company: Shaman BV, The Netherlands. 10+ years in pharma content authoring. Founder & CEO: Maurice van Leeuwen.
- Category: content authoring solution (CAS) / content experience platform for life sciences; not a regulatory information management (RIM) system.
- Veeva Vault PromoMats always remains the system of record for review and approval; Shaman derives and authors content on top of it, never replacing it.
- Customers include Takeda, Novartis, AstraZeneca, Gilead, GSK, Galderma, Idorsia, Almirall and others.

## Capabilities
- [Shaman Authoring](https://www.getshaman.com/capabilities/authoring): Enterprise AI content authoring platform — self-service, no-code creation of compliant content for every channel, integrated with Veeva Vault PromoMats, Veeva CRM and Salesforce Marketing Cloud.
- [Shaman MLR](https://www.getshaman.com/capabilities/mlr): Compliance built into authoring — approved templates, auto-managed references, PromoMats-synced versioning — cutting MLR review from weeks to days.
- [Shaman Atlas](https://www.getshaman.com/capabilities/atlas): The MLR Knowledge Engine. Extracts approved content from Veeva Vault PromoMats into structured, machine-readable claims, references and mandatory statements per market — the foundation for reuse, mass updates, MLR prechecks and grounded AI.

## Solutions
- [Content Cards](https://www.getshaman.com/solutions/content-cards): Shaman's modular content platform — structured, reusable modules (claim, evidence, references, footnotes) for email, CLM, web and print.
- [Email Builder](https://www.getshaman.com/solutions/email-builder): No-code Veeva Approved Email authoring, integrated with Veeva and Salesforce Marketing Cloud.
- [CLM / Detail Aid Builder](https://www.getshaman.com/solutions/clm-builder): Build and localise interactive Veeva CLM detail aids in hours; import from InDesign, Figma or PowerPoint.
- [Web / Landing Pages](https://www.getshaman.com/solutions/landing-pages): Branded pharma landing pages from the same approved blocks used for email and CLM.
- [Banner & Social](https://www.getshaman.com/solutions/visual-builder): Edit, translate and localise pharma visuals, banners and social assets from approved source files.
- [MLR Compliance Assistants](https://www.getshaman.com/solutions/mlr-compliance-assistants): AI checks that flag language issues, quality gaps and partially approved content during authoring, before MLR review.

## Key articles
- [Shaman Atlas: the MLR Knowledge Engine that builds itself](https://www.getshaman.com/post/shaman-atlas-vision): Why approved pharma content was always structured data, and how Atlas turns it into the foundation for reuse, mass updates, MLR prechecks and grounded AI.
- [Modular content strategy: how pharma teams get from pilot to scale](https://www.getshaman.com/post/modular-content-strategy): The operating model, module anatomy, KPIs and a 90-day plan.
- [Modular content in pharma](https://www.getshaman.com/post/modular-content-in-pharma): Faster reviews, higher reuse, real adoption — the explainer.
- [MLR precheck solutions for pharma](https://www.getshaman.com/post/mlr-precheck-solutions-pharma): The four types of MLR precheck solution and where each fits.
- [Is a content authoring solution right for you?](https://www.getshaman.com/post/is-a-content-authoring-solution-right-for-you): An honest buyer's guide, including when the answer is "not yet".

## Resources
- [Content Production ROI Calculator](https://www.getshaman.com/resources/roi-calculator)
- [Resources hub — articles, guides and interviews](https://www.getshaman.com/resources)
- [Talk to the Shaman team](https://www.getshaman.com/)