Almirall × Shaman|Customer business case
How co-creation and change management supported adoption, agility and economic value.
Pharma teams are asked for more content, in more channels and markets, with every asset meeting medical, legal and regulatory review requirements. This white paper shows how Almirall made self-service authoring part of everyday email and CLM production, and why technology was only one part of the answer.
You’ll see how adoption was led, how both organisations contributed, and how the results were measured.
8-page white paper (PDF)
From the business challenge to five lessons for pharma leaders.
Selected results
Data: 2026
57%
Share of email templates and fragments created in Almirall’s Vault attributed to Shaman.
64%
Share of CLM slides created in Almirall’s Vault attributed to Shaman.
€2.56M*
EstimateEstimated agency production cost avoided.
*Shaman model using indicative agency benchmarks, not Almirall’s actual expenditure. Not verified cash savings; excludes licence, implementation and internal staff costs.
Production shares count documents created in Almirall’s Veeva Vault PromoMats in the period, attributed by creator. They measure content production, not the proportion of users. Sources: Almirall Veeva PromoMats data and Shaman platform records.
What you’ll learn
01
What changes when local teams take on work that was previously briefed out, and why steady progress over time matters more than any single figure.
02
How common templates and building blocks give every market a consistent starting point that local teams adapt to their own customers, language and timing.
03
Why the paper keeps production data and estimates apart, and what to agree before claiming time or cost gains in your own organisation.
Customer business case · White paper
See the evidence behind the results, how Almirall and Shaman worked together, and what other pharma leaders can take from Almirall’s experience.