#2: Simplify the workflow
The current workflow of content production usually consists of 5 steps; from briefing, creation, approval and then production and testing. We have taken a fresh look at steps, which allowed to reduce the amount of steps, taking out many manual touch points and reduced the work to be done in some other steps. Overall, a simplified workflow allows content teams to create more content, respond faster and reduce time to market.
Shaman is purpose-built for Veeva Vault and works seamlessly when creating MLR documents, creating and linking multichannel html, and linking related documents in approved email. No more time needed to manually upload or update content in Veeva Vault. Shaman supports all options available in Veeva Vault and makes it easy for content teams to really use all that Veeva CRM has to offer.
Traditionally, the briefing, creation and production step are regarded different steps, as these activities are often done by different people and/or agencies. Shaman allows you to simplify this and do all three in just one step. With the help of brand design templates, or just reuse existing content from another brand team anywhere in the world, you can fast track content production.
Shaman offers a wide range of validators to make sure the content is set-up correctly before the user pushes the content to Vault. Next, Shaman offers different ways to preview the content you are creating. A partnership with Litmus also allows users to directly see how the email they created looks in selected real email clients, without leaving the platform.

The time to create an RTE in Shaman is similar to the time it takes to create a brief for the agency.
Brand manager at Almirall