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The Modular Content Playbook

Nearly every large pharma has run a modular content pilot. Very few turned it into an operating model. This is the practical guide to the difference.

✓What a module actually is — and why a claim isn't enough
✓The four gates where pilots stall — and how to clear each
✓The KPIs that predict adoption, plus a 90-day starting plan

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The Modular Content Playbook — free guide

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What's inside

From pilot to operating model.

The library is never the problem. A module library without self-service authoring is just a database. This guide is about the operating model that makes reuse actually happen.

What a module actually is

More than a claim: the anatomy of a reusable module — claim, evidence, references, footnotes — and why channel-agnostic modules are the ones that scale.

The four gates where pilots stall

Building the library, keeping it current, localizing it, and getting local teams to use it — where each program quietly dies, and how to clear it.

KPIs & a 90-day plan

The adoption and self-service rates that predict success, plus a concrete 90-day starting plan you can run next quarter.

In their words

Why teams choose Shaman.

Iona Middleton
Omnichannel Engagement Manager, Novartis