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Executive business case · Free · 13 pages

The Business Case for Self-Service Content Authoring in Pharma Download the executive model

A real-world, anonymised business case for self-service content authoring: the cost model, the time-to-market model, and a practical framework to build a success case for your own organisation.

10,000+

Marketing and approved emails analysed

€1.47M

Potential production cost difference identified Modelled

48,000+

Minimum production days saved Projected

The organisation’s own business-case calculations, models and projections — not realised savings, and not independently audited.

  • ✓See the real comparison, digital factory vs. self-service, modelled to the euro, with every figure labelled as calculated, modelled or projected
  • ✓Understand the operating-model mechanics: not “buy software”, but what actually changes and why the saving is structural
  • ✓Take home a practical framework: an 8-point baseline worksheet and five questions to start the success-case conversation with your own team

Trusted by 350+ teams across pharma, biotech and medtech.

Cover of the executive business case: What Does Pharma Content Production Really Cost?
Free · 13 pages

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10+ years in pharma content · Trusted by:
TakedaNovartisAbbottGileadAstraZenecaGSKGaldermaServierIpsenExact SciencesMerzAlmirallLEO PharmaViatrisIdorsiaBionoricaFresenius KabiMundipharmaShionogiArrotex PharmaceuticalsNewAmsterdam PharmaChiesi

What's inside

From the cost model to your own business case.

The full business case behind our article What does pharma content production really cost?, formatted for leadership, plus a framework to build the same case with your own numbers.

  1. A real-world business case, sizing a 10,000-email production model
  2. Why the digital factory isn’t the finish line, and what’s still expensive inside it
  3. The €1.77M vs. €300K cost model, broken down line by line
  4. The time-to-market model, from days to hours
  5. The five mechanisms that actually drive the result (not “just add templates”)
  6. A “Build Your Own Business Case” framework: capture your own baseline in 8 categories, plus five questions to take back to your organisation
  7. Lessons life sciences companies can apply, regardless of the starting point

In their words

What our customers say.

The time to create an RTE in Shaman is similar to the time it takes to create a brief for the agency.
Brand Manager
Almirall
With Shaman, multiple countries could reduce their use of expensive external agencies and prepare content for Veeva CRM efficiently.
IT Global Manager
Novartis
With Shaman we now create and publish interactive materials ourselves, very effectively. The support is great.
Twan Oomen
Sales Manager, Galderma

What would this exercise say about your own content operation?

Get the 13-page executive business case, or talk to our Content Excellence team about building the case for your organisation.

Download the Executive Business Case Talk to our Content Excellence team →