Shaman

Shaman Authoring

Guided self-service authoring, built for pharma.

No more handoffs, lost versions or HTML rework. Local marketers assemble on-brand, on-message, compliant content in minutes — with guardrails that keep every asset right.

The shift

From briefing others to building it yourself.

Content production is full of handoffs, lost versions and HTML rework. Shaman automates and integrates the whole workflow — so the people with the market knowledge create the content themselves: fast, agile, no noise.

Built for pharma

The right foundations, baked in.

Approved templates, a governed brand design system, modular reuse and MLR prechecks — global-to-local from the first click. Shaman is designed for pharma content, not adapted to it.

Guided self-service

A guided canvas, not an empty one.

We call it guided self-service. Guardrails for brand, message and compliance are baked in — so anyone can create at speed, without being a designer or coder.

  • On-brand by default: brand design system enforced.
  • On-message: drag in modules and claims, auto-add references.
  • Compliant: MLR prechecks before you submit.
  • No code: Drag in blocks and elements, PDF and HTML auto generated.
Shaman guided authoring canvas with brand and compliance guardrails

What self-service unlocks

Local knowledge, moving at speed.

One platform

One platform behind every channel.

  • Built-in DAM — approved images, graphs and icons, ready to reuse.
  • Content Hub — share global-to-local and local-to-local, instantly.
  • AI embedded — search, text generation, tagging suggestions, proofread.
  • Aurora — agentic AI: 10 agents working in sync to create and edit with you.
Shaman self-service authoring across every channel

The payoff

Back in control. And accountable.

The most-adopted authoring platform in life sciences — because the people using it actually want to. Self-service gives local teams ownership of their content, and the guardrails to take responsibility for it. They re-own the process.

>65%
content share
>80%
active users
4.8/5
average user rating

Builders

One builder for every channel.

Shared foundations

Content Hub

Asset Library

Modular content

Brand design system & templates

Customer stories

Why teams choose Shaman

Shaman increases our marketing teams’ capabilities and improves the interactivity of our content. The platform has been a huge benefit to us.
Iona Middleton
Omnichannel Engagement Manager, Novartis
We now create and publish interactive materials ourselves, very effectively. The feature is easy to use and the support is great.
Twan Oomen
Sales Manager, Galderma
What used to take weeks now takes days. We’ve cut our dependency on external teams, increased output, and taken full control of content production.
Baptiste Omont
Senior Director, Idorsia

Our approach

More than software — a content excellence partner.

We don’t just hand you a platform. We drive adoption, optimise your workflows, and help your global and local teams re-own content.

See our approach

Ready to re-own your content?

Discover how to produce better content, faster — and take back control.