Shaman

Shaman Authoring

Modular content, built for authoring.

Turn approved content into structured, reusable cards — with rich text, references and layout built in — that render across email, CLM, web and print. Build at scale, without agencies or design tools.

Modular content cards illustration

Content Cards

More than a block of text. A card that knows how to render.

Content Cards are modular content prepared for authoring — structured, persona-aware and reference-linked, so they drop into any channel and lay themselves out correctly.

  • Rich text, reference-ready — bold, bullets and placeholders for superscript references, built into the text.
  • Persona versions — multiple versions of a card for different audiences and segments.
  • Auto-layout per channel — layout metadata styles each card automatically for email, CLM, web or print, without touching the approved content.
  • Veeva-synced references — a reference library synced with your Veeva reference documents, enriched with PubMed-validated cite text.
  • Editable visuals — visuals that are easy to translate and edit.
Content Cards in Shaman — structured modular content with layout metadata and references

MagicExtract

Turn approved content into cards, automatically.

With MagicExtract, AI converts content you've already approved — local CLM, email, documents — into structured Content Cards in minutes, not days. It's the fastest way to build up and extend a local claims database from content you've already cleared.

  • Extract from approved content — convert existing slides, emails and documents into structured cards.
  • Grow a local claims database — harvest and extend approved claims, market by market.
  • Powered by Atlas — MagicExtract runs on Shaman Atlas extraction.
About Shaman Atlas
MagicExtract AI converting approved CLM slides and emails into structured Content Cards

Veeva-connected

Veeva stays the single source of truth.

Content Cards connect to Veeva Vault PromoMats whichever way fits your setup — as modular content (ModCon), as a claims library, or as Content Card MLR documents. References are always sourced from Veeva, and annotations link content to those references, so everything stays traceable from authoring through MLR.

  • Reuse without re-approval — approved cards don't go back through MLR; only the new composite asset does.
  • References travel with the card — citations are auto-linked and move with the card through review.
  • Reviewers see what changed — automated annotations show exactly what's new, with MLR Compare.
Content Cards connected to Veeva Vault PromoMats with traceable references through MLR

Where to start

A modular strategy, not just a tool.

Modular content is a shift, not a switch. Shaman's experienced content production strategy experts advise on which brands to modularise first, the right level of granularity, how to harvest existing content, and a governance model — so your roll-out scales.

Explore the Shaman approach

Ready to re-own your content?

Discover how to produce better content, faster — and take back control.