Our approach
Content authoring is behavioural change. We drive adoption across your organisation on three pillars — technology, content and people — so the value sticks.
Adoption
We don’t just hand you a platform. We drive adoption, optimise your workflows, and help your global and local teams re-own content — so the investment pays back.
Insights
Shaman Insights gives you full visibility into how content is created, reused and approved — across brands, markets and teams. Track production, adoption and reuse live, so you can prove the KPIs above, steer toward them, and turn content data into continuous improvement.
Monitor content creation, localisation and reuse across global and local teams. Identify top-performing assets and opportunities for optimisation.
Analyse production timelines, review cycles and reuse rates to measure the impact of your content excellence strategy.
Track platform usage and engagement, identify superusers, understand behaviour patterns, and boost adoption where it matters most.
Implementation
Governance with your team, KPIs, stakeholder alignment and change management.
Experienced pharma people optimise your content workflows, global and local.
We design optimized content workflows based on your existing SOPs, respecting current roles and permissions.
Brand design system and templates set up, global brand teams advised, agencies and production partners educated.
Customer success managers partner with your LOCs for implementation, training, hypercare, QA and live in-app support.
Maturity framework
Pillar 01
The most intuitive authoring platform in the market, for every pharma content channel.
Pillar 02
Manage global and local content efficiently, with collaboration across teams.
Pillar 03
Adoption is the single biggest driver of content excellence. We make it happen.
Discover how to produce better content, faster — and take back control.