Content Systems: the Foundation for Scalable Authoring
Behind every successful content tactic is a well-defined content system. We help pharma teams establish guardrails that make self-service safe, compliant, and scalable.

Each content system includes:
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Brand design system (fonts, colors, logo, buttons, icons)
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Locked templates tailored per tactic
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Approved visuals and text components
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Modular content blocks
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Localization-ready modules (footers, forms, disclaimers, surveys)
This foundation reduces rework, enforces brand consistency, and accelerates production—globally and locally.
Technology
Shaman provides the most intuitive, easy to use content authoring platform in the market. Features like integrated content systems, PDF to editable image, (semantic) content search, auto-translate, repurpose content makes it the end-user platform of choice. 

We provide MLR precheck technology that will further reduce the content production time and reduce risks. 
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Market-Leading Usability
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AI Powered Feature Set
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Risk Reduction & Efficiency
User Empowerment & Adoption
Change of behavior is the single most important factor to involve content owners and significantly improve content excellence. Our teams work both with global brand teams and local teams onboard, removing any frictions and issues, optimizing step-by-step.

We have a reputation here to preserve. Next we have our live support to guide users along the way. 
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Proven Track Record & Support
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Expert support for both global & local teams
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Dedicated live support to guide users
Content System for Seamless Creation & Reuse
Understand how our solutions can help you reach your content goals and see why businesses trust Shaman to transform their businesses, enhance team collaboration, and drive productivity.
Book a discovery call
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“Shaman increases our marketing teams’ capabilities as well as improving interactivity of the content. All in all, the platform has been a huge benefit to us.”
Iona Middleton
Omnichannel Engagement Manager, Novartis
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“Capability to share Global content with local markets is important for us, each market can then duplicate, adapt and publish the content much easier than before Shaman.”
Laurent Dupuy
IT Global Multichannel Program Manager, Novartis
Galderma
“With Shaman we are now able to create and publish ourselves in a very effective way interactive materials, the Shaman feature is very easy to use. Great support!"
Twan Oomen
Salesmanager, Galderma
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“With the introduction of Shaman in Novartis, multiple countries could decrease the usage of expensive external agencies and prepare content for Veeva CRM in an efficient way.”
Laurent Dupuy
IT Global Manager at Novartis
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“The time to create an RTE in Shaman is similar to the time it takes to create a brief for the agency.”
Brand manager at Almirall
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“Capability to share Global content with local markets is important for us, each market can then duplicate, adapt and publish the content much easier than before Shaman.”
Laurent Dupuy
IT Global Multichannel Program Manager at Novartis
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“Shaman adds value to our sales reps, sales managers and our marketers by showing customer data in a clear and actionable way.”
Carlos Carvalho
IBEX Director at AstraZeneca
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“Shaman understands what it takes to engage users with systems by adding value to data with the end-user in mind.”
Cameron Dimech
SFE Manager at AstraZeneca
Trusted by Global Pharma Leadership Teams and over 3,000 Marketing & Content Professionals:
SERVIER
Viatris
IPSEN
Takeda
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GSK
Gilead
Novartis
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Bristol Myers Squibb
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Galderma logo
See how Shaman can deliver measurable improvements, enhancing productivity, reducing costs and achieve content excellence for your business.
Talk to a consultant