Mastering Content Excellence in Pharma Marketing

This booklet is your roadmap to refining your content strategy with confidence. Whether you’re looking to streamline your production, drive deeper engagement with your audience or optimize your budget, it’s filled with practical tips to help you succeed.

Designed to be easy to navigate, this 70-page booklet includes a detailed summary so you can dive straight into the topics that matter most to you.

Inside, you’ll dive deep into essential topics, supported by real-world case studies.

How to levarage Gen AI & Reuse

Modular Content & Personalisation

Building Trust with HCPs

“Shaman increases our marketing teams’ capabilities as well as improving interactivity of the content. All in all, the platform has been a huge benefit to us.”
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Iona Middleton

Omnichannel Engagement Manager, Novartis

“Capability to share Global content with local markets is important for us, each market can then duplicate, adapt and publish the content much easier than before Shaman.”

Laurent Dupuy

IT Global Multichannel Program Manager, Novartis

“With Shaman we are now able to create and publish ourselves in a very effective way interactive materials, the Shaman feature is very easy to use. Great support!"

Twan Oomen

Salesmanager, Galderma

“With the introduction of Shaman in Novartis, multiple countries could decrease the usage of expensive external agencies and prepare content for Veeva CRM in an efficient way.”

Laurent Dupuy

IT Global Manager at Novartis

“The time to create an RTE in Shaman is similar to the time it takes to create a brief for the agency.”

Brand manager at Almirall

“Capability to share Global content with local markets is important for us, each market can then duplicate, adapt and publish the content much easier than before Shaman.”

Laurent Dupuy

IT Global Multichannel Program Manager at Novartis

“Shaman adds value to our sales reps, sales managers and our marketers by showing customer data in a clear and actionable way.”

Carlos Carvalho

IBEX Director at AstraZeneca

“Shaman understands what it takes to engage users with systems by adding value to data with the end-user in mind.”

Cameron Dimech

SFE Manager at AstraZeneca