Content Excellence Hub
Shaman is a content excellence partner empowering life sciences teams to create, personalise, and scale compliant content with ease. Explore proven strategies, trends, and expert advice for achieving content excellence.
Content excellence is a life sciences organisation’s ability to create, approve, and deliver the right content to the right audience — compliantly, at speed, and at scale — by aligning people, process, and technology across global and local teams. This hub collects proven strategies, success stories, and expert perspectives to get you there, including how to choose the right content authoring solution (CAS) for your organisation.
Guide
Discover how to transform your content production workflow by choosing the right content authoring solution (CAS) — and what to look for when evaluating platforms for compliant, omnichannel content at scale.
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News & Insights
Proven strategies, trends, and expert advice for achieving content excellence in life sciences.
Jindrich Borovsky and Maurice van Leeuwen on fragmented ownership of the content supply chain, why reuse keeps being built as a software feature, and why AI belongs at the end of the sequence. Full recording, chapters and transcript.
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A global pharma business case: roughly 10,000 emails at €1.77M in a digital factory vs a modelled €300K with self-service authoring — and where the difference actually comes from.
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1 in 4 UK GPs now use generative AI in clinical practice. What Google and Microsoft advise about AI answers, why the qualifier has to travel with the claim, and how to measure whether AI answers cite your pages.
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Booklet
Insights from leading content experts. A curated booklet of interviews and perspectives on how life sciences teams are mastering compliant, scalable content excellence.
Talk to our teamSuggested article
As the volume of omnichannel promotional materials continues to grow, many pharma organizations are exploring how artificial intelligence (AI) can support faster, more efficient MLR review processes. AI is not replacing MLR expertise — instead, it is helping teams reduce manual tasks, identify risks earlier, and accelerate compliant content approvals.
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FAQ
The organisational capability to create, approve, and deliver compliant content at speed and scale — the right message, to the right HCP or patient audience, in the right channel, with people, process and technology aligned.
Content excellence teams own the content operating model: modular content standards, claims and module libraries, MLR workflow efficiency, authoring platforms, agency orchestration, and the KPIs — reuse, cycle time, adoption — that prove content actually works.
Start with the operating model, not the tool: executive sponsorship, modular content foundations, and compliant-by-design authoring. Then equip local teams with self-service creation so content ships in days, not weeks — see our guides on modular content and choosing a content authoring solution.
Discover how to produce better content, faster — and take back control.