Improve MLR performance across the entire content lifecycle
From preparation to submission, ensure higher-quality content, fewer review cycles, and faster approvals.
Prepare
Build on a strong content system foundation: brand design system, approved templates, locked design components, editable brand visuals, and modular content, all set up to ensure consistency and reduce rework.
Create
Use our intuitive no-code editors to build or adapt content for every channel: emails, detail aids, landing pages, banners, and more. Reuse global and local content, translate instantly, and repurpose assets across markets and tactics.
Comply
Validate every asset before MLR submission with AI-powered compliance checks. Reduce back-and-forth, increase first-time approval rates, and stay aligned with existing systems like Veeva Vault.
Built-In Compliance Assistants that Empower Self-Service Content Creation
Together, these capabilities consistently ensure every tactic is reviewed, validated, and ready for smooth, accelerated MLR submission, giving both authors and reviewers greater confidence in every step of the process.
MLR Compare
Assistant
Author MLR-ready content. Free up MLR teams as they focus on what’s new, and skip what’s not.
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Features:
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Block-by-block scanning of draft materials against approved content library
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Automatic matching with relevant approved materials (including citations/references)
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Smart highlighting of new, changed, and pre-approved content
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Zero manual setup - no resource allocation needed for comparison decisions
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Dual benefits - focused reviews for MLR, similarity resolution for authors
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Faster approvals through reduced rechecks and streamlined workflows
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Less manual work - fewer delays, smarter resource use
Content Quality
Assistant
Raise the bar on content quality, automatically.
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Features:
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Locked-down templates to prevent deviations
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Enterprise system integration
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Pre-approved content only
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Ideal for sales representatives
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Compliance-first workflow
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Immediate deployment ready
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Effortless localisation with complete control
Smart References
Assistant
Ensure every reference is accurate and audit-ready.
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Features:
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Automatic reference checks to detect missing or unused references
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Citation-to-reference matching to ensure every claim is supported
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Instant renumbering when references are removed or updated
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Reference library integration for validation
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PubMed validation to confirm correct reference text
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Audit-ready traceability for MLR review
Language
Assistant
Create review-ready content with perfect language.
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Features:
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Early detection of grammar, spelling, and readability issues during authoring
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Pre-MLR polish - content arrives professional and ready for review
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35+ language support for global content validation
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Real-time corrections that prevent downstream delays
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Proactive quality that eliminates the most common submission issues
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Professional content that doesn't get stuck on preventable language problems
Want a better content faster? See Shaman Assistants in Action!
AI Powered Capabilities
Shaman Authoring Solutions combines perfectly with all Shaman products to enhance your builders with complete modules.
Magic Search
Find the perfect images, graphics and content components instantly with AI-powered search.
Auto Translate
Instantly translate content into 100+ languages while maintaining formatting and compliance.
Smart Tagging
Automatically organize and categorize your visual content for easy retrieval and reuse.
Ready to Revolutionize Your Content Workflow?
Understand how our solutions can help you reach your content goals and see why businesses trust Shaman to transform their operations, enhance team collaboration, and drive productivity.
Book a discovery call
Trusted by Global Pharma Leadership Teams and over 3,000 Marketing & Content Professionals:
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See how Shaman can deliver measurable improvements, enhancing productivity, reducing costs and achieve content excellence for your business.
Talk to a consultant
“What used to take weeks can now be done in just a few days. Shaman has helped us reduce dependency on external teams, increase our output, and gain full control over our content production process.”
Baptiste Omont
Senior Director, Idorsia
“Shaman increases our marketing teams’ capabilities as well as improving interactivity of the content. All in all, the platform has been a huge benefit to us.”
Iona Middleton
Omnichannel Engagement Manager, Novartis
“What used to take weeks can now be done in just a few days. Shaman has helped us reduce dependency on external teams, increase our output, and gain full control over our content production process.”
Baptiste Omont
Senior Director, Idorsia
Galderma
“With Shaman we are now able to create and publish ourselves in a very effective way interactive materials, the Shaman feature is very easy to use. Great support!"
Twan Oomen
Salesmanager, Galderma
“Shaman increases our marketing teams’ capabilities as well as improving interactivity of the content. All in all, the platform has been a huge benefit to us.”
Iona Middleton
Omnichannel Engagement Manager, Novartis
“What used to take weeks can now be done in just a few days. Shaman has helped us reduce dependency on external teams, increase our output, and gain full control over our content production process.”
Baptiste Omont
Senior Director, Idorsia
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“With the introduction of Shaman in Novartis, multiple countries could decrease the usage of expensive external agencies and prepare content for Veeva CRM in an efficient way.”
Laurent Dupuy
IT Global Manager at Novartis
Galderma
“With Shaman we are now able to create and publish ourselves in a very effective way interactive materials, the Shaman feature is very easy to use. Great support!"
Twan Oomen
Salesmanager, Galderma