Turn Approved Pharma Content Into Reusable, AI-Ready Data

Shaman Atlas

Extract validated claims, references, MLR-approved language, visuals, and semantic relationships from approved emails, CLMs, landing pages, and brochures, enabling scalable reuse, AI-powered workflows, semantic search, and faster omnichannel content operations.

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Your Pharma Content is Locked in PDFs.
‍Shaman Atlas Sets it Free.

The first AI-native intelligence layer that converts approved promotional materials into structured, reusable data. Directly integrated with Veeva PromoMats.

Channel-Aware Extraction: Atlas understands the structure of emails, landing pages, CLMs, and brochures.

Relationship Mapping: Atlas links claims, references, footnotes, and legal disclaimers automatically.

Direct Vault Sync: Atlas classifies approved content directly from Veeva PromoMats

400K+

Approved promotional files trapped in flat formats inside a typical pharma organisation:

Claims, references, MLR-approved language, and reusable knowledge hidden inside PDFs.

Shaman Atlas is the answer to the industry's biggest bottleneck: data liquidity.

Turn approved content into AI-ready data

One Source of Truth. Infinite Applications.

Unlock the relationships between claims, evidence, and assets.
Atlas enables a "create once, publish everywhere" strategy by breaking down the walls of the flat-file graveyard.

Gen AI Foundation

Provides the high-quality, structured "source of truth" required for safe Agentic AI content creation.

Modular Content

Automatically breaks down legacy brochures into "bricks" for instant reuse across digital channels.

Global-to-Local

Rapidly extract core claims from global masters to accelerate local market adaptation and MLR approval.

Compliance Audit

Instantly find every instance of a specific clinical reference across your entire file library.

Built for the Veeva Ecosystem

Shaman doesn't replace your source of truth; we make it more powerful by bridging the gap between creation and storage.

Bi-directional VVPM Sync: Maintain a seamless, automated connection with Veeva Vault PromoMats for a single source of truth.

Workflow Automation: Map the end-to-end process from brief to approved asset, making audit trails effortless.

“Shaman increases our marketing teams’ capabilities as well as improving interactivity of the content. All in all, the platform has been a huge benefit to us.”
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Iona Middleton

Omnichannel Engagement Manager, Novartis

“What used to take weeks can now be done in just a few days. Shaman has helped us reduce dependency on external teams, increase our output, and gain full control over our content production process.”

Baptiste Omont

Senior Director, Idorsia

“With Shaman we are now able to create and publish ourselves in a very effective way interactive materials, the Shaman feature is very easy to use. Great support!"

Twan Oomen

Salesmanager, Galderma

“With the introduction of Shaman in Novartis, multiple countries could decrease the usage of expensive external agencies and prepare content for Veeva CRM in an efficient way.”

Laurent Dupuy

IT Global Manager at Novartis

“The time to create an RTE in Shaman is similar to the time it takes to create a brief for the agency.”

Brand manager at Almirall

“Capability to share Global content with local markets is important for us, each market can then duplicate, adapt and publish the content much easier than before Shaman.”

Laurent Dupuy

IT Global Multichannel Program Manager at Novartis

“Shaman adds value to our sales reps, sales managers and our marketers by showing customer data in a clear and actionable way.”

Carlos Carvalho

IBEX Director at AstraZeneca

“Shaman understands what it takes to engage users with systems by adding value to data with the end-user in mind.”

Cameron Dimech

SFE Manager at AstraZeneca

Trusted by Global Pharma Leadership Teams and over 3,000 Marketing & Content Professionals:

See how Shaman can deliver measurable improvements, enhancing productivity, reducing costs and achieve content excellence for your business.

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Ready to move from content production to MLR excellence?

The fastest review is the one that isn't needed. Understand how our solutions can help your team achieve content excellence and see why businesses trust Shaman to transform their operations, enhance team collaboration, and drive productivity.

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