Reduce MLR Cycles. Increase Content Reuse. Accelerate Time-To-Market.

Shaman slashes MLR review days by moving compliance upstream: empowering teams to author, check, and create "submission-ready" content that achieves first-time approval.
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Higher First Time Approval Rates
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Increased Content Reuse
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Reduced Cost Per Asset
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Identify Systemic Issues
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Reduce Reviewers Workload
MLR Review Efficiency: Compliance Starts Before Submission
Consistent, predictable review timelines make content planning more reliable across brands and markets.
By focusing on quality, consistency and alignment with approved claims and references, Shaman reduces your MLR review cycles: ensuring content is submission-ready before it ever reaches a reviewer's desk.
Scale Faster with Global-to-Local Adaptation
Scale globally approved content into local markets faster by reusing compliant building blocks instead of recreating them from scratch.
Measurable Outcomes for Your Agenda
Everything we do is traceable to the concrete KPIs that drive pharma content production. We move beyond standard review efficiency to achieve structural transformation.
66%
Lower Cost Per Asset:
Eliminate redundant agency spend and rework by moving to self-service authoring.
Optimize Email & CLM Impact:
Equip field forces with current, relevant content that can be updated in days instead of months.
57%
First Time Approval:
Significant first time approval rates increase by enforcing "submission-ready" standards via embedded guardrails and automated compliance compliance pre-checks, reducing rework.
Reduction in Time Spent:
Further accelerated by eliminating "Submit-Reject" loops, reviewers only see pre-validated, compliant content.
Built for the Veeva Ecosystem
Shaman doesn't replace your source of truth; we make it more powerful by bridging the gap between creation and storage.
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Bi-directional VVPM Sync: Maintain a seamless, automated connection with Veeva Vault PromoMats for a single source of truth.
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Workflow Automation: Map the end-to-end process from brief to approved asset, making audit trails effortless.
“Shaman increases our marketing teams’ capabilities as well as improving interactivity of the content. All in all, the platform has been a huge benefit to us.”
Iona Middleton
Omnichannel Engagement Manager, Novartis
“What used to take weeks can now be done in just a few days. Shaman has helped us reduce dependency on external teams, increase our output, and gain full control over our content production process.”
Baptiste Omont
Senior Director, Idorsia
“With Shaman we are now able to create and publish ourselves in a very effective way interactive materials, the Shaman feature is very easy to use. Great support!"
Twan Oomen
Salesmanager, Galderma
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“With the introduction of Shaman in Novartis, multiple countries could decrease the usage of expensive external agencies and prepare content for Veeva CRM in an efficient way.”
Laurent Dupuy
IT Global Manager at Novartis
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“The time to create an RTE in Shaman is similar to the time it takes to create a brief for the agency.”
Brand manager at Almirall
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“Capability to share Global content with local markets is important for us, each market can then duplicate, adapt and publish the content much easier than before Shaman.”
Laurent Dupuy
IT Global Multichannel Program Manager at Novartis
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“Shaman adds value to our sales reps, sales managers and our marketers by showing customer data in a clear and actionable way.”
Carlos Carvalho
IBEX Director at AstraZeneca
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“Shaman understands what it takes to engage users with systems by adding value to data with the end-user in mind.”
Cameron Dimech
SFE Manager at AstraZeneca
Trusted by Global Pharma Leadership Teams and over 3,000 Marketing & Content Professionals:
SERVIER
Viatris
IPSEN
Takeda
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GSK
Gilead
Ferrer
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Bristol Myers Squibb
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See how Shaman can deliver measurable improvements, enhancing productivity, reducing costs and achieve content excellence for your business.
Talk to a consultant
Ready to move from content production to MLR excellence?
The fastest review is the one that isn't needed. Understand how our solutions can help your team achieve content excellence and see why businesses trust Shaman to transform their operations, enhance team collaboration, and drive productivity.
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