CLM Builder is Shaman’s CLM assembler. Your agency designs in Figma or InDesign, your medical team works in PowerPoint. CLM Builder turns those files into interactive, Veeva-ready CLM, and every update re-syncs only what changed.
CLM assembler
Keep designing where your agency already works. CLM Builder takes the approved files and assembles them into interactive Veeva CLM, in hours rather than months and at a fraction of the cost of HTML development.
Your design, your tools
However the detail aid is designed, by an agency or in-house, CLM Builder assembles it and exports it Veeva-ready. Nobody has to change tools.
Building a core CLM for many markets, or designing your own? That’s CLM Studio.
Shaman Figma Plugin
The Shaman Figma Plugin connects Figma directly to the Shaman CLM Builder — turning agency designs into interactive HTML CLM for Veeva. No HTML development, no manual exports, no rebuilds.
Your references arrive as Veeva annotations, ready for MLR review. Once approved, your designs become Veeva-ready CLM, with HTML and navigation built automatically.
CLM Studio
Not starting from an agency file? CLM Studio is Shaman’s builder for interactive detail aids. Build a core CLM once on your brand design system, then localise it in days for every market.
Edit text, images and layouts directly on your brand design system. Every component, colour and type style stays on-brand.
Menus and navigation follow the slides each market selects. An action menu adds home, PI, library and web links.
Pop-ups, tabs and reveals, video and branching journeys. Any element can navigate, open an email or fire an event.
Marketers set tracking on any component. Event IDs, types and answer formats are generated on export, to your standard.
Short, tracked paths of three to six approved slides, so reps make an impact in a brief call.
Auto-translate the full presentation, templates included. References renumber themselves and navigation follows.
In practice
With Shaman, multiple countries could reduce their use of expensive external agencies and prepare content for Veeva CRM efficiently.
One top-5 pharma cut CLM delivery from 6.5 weeks to two days.
Read the case study Part of Shaman Authoring
CLM Builder is one of Shaman Authoring’s builders. Explore the others:
Email Authoring
Approved and mass email, built in-house.
Banner & Social Authoring
On-brand visuals, edited and translated in minutes.
Web Authoring
Branded landing pages from reusable blocks.
Content Cards
Structured, reusable content that renders across every channel.
Trusted by the world’s leading life sciences organisations
FAQ
CLM Builder is Shaman’s CLM assembler. It turns detail aids designed outside Shaman (an agency PDF from InDesign, a Figma design or an in-house PowerPoint) into interactive, Veeva-ready CLM HTML, with navigation and interaction added and no code.
Yes. Agencies keep working in their own tools. InDesign designs come in as a PDF; Figma designs sync through the Shaman Figma Plugin, with references mapped as Veeva annotations ready for MLR review. CLM Builder adds the interaction and exports Veeva-ready HTML.
Smart Update recognises what changed and re-syncs only that content. The agency updates the source file and CLM Builder rebuilds the HTML; with the Figma plugin, every revision is a re-sync, not a rebuild.
CLM Builder assembles finished designs from outside Shaman into Veeva CLM, which suits a single market working from an agency file. CLM Studio is the builder purpose-built for CLM: you build a core detail aid on your brand design system, add interaction and call clickstream yourself, and localise it in days for every market.
No. Neither CLM Builder nor CLM Studio needs developers. Marketers assemble, build and adapt interactive detail aids themselves.
Discover how to produce better content, faster — and take back control.
