Claude Waddington

Claude Waddington is a Top Leadership Voice in Pharma Digital Strategy on LinkedIn and a recognized expert in commercial strategy within the pharma industry. As Managing Director and Principal Consultant at The Palindromic, Claude advocates for a shift in how pharma companies engage with healthcare professionals (HCPs).
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Tools, trends, and tactics shaping the future of omnichannel marketing
With years of experience working alongside top pharma brands, Claude takes a closer look at the tools, trends, and tactics shaping the future of omnichannel marketing, and explains why content teams need to pay attention to HCPs' habits and preferences across different regions to guide their strategies.
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