Turn approved content into structured, reusable cards — with rich text, references and layout built in — that render across email, CLM, web and print. Build at scale, without agencies or design tools.
Content Cards
Content Cards are modular content prepared for authoring — structured, persona-aware and reference-linked, so they drop into any channel and lay themselves out correctly.
MagicExtract
With MagicExtract, AI converts content you've already approved — local CLM, email, documents — into structured Content Cards in minutes, not days. It's the fastest way to build up and extend a local claims database from content you've already cleared.
Veeva-connected
Content Cards connect to Veeva Vault PromoMats whichever way fits your setup — as modular content (ModCon), as a claims library, or as Content Card MLR documents. References are always sourced from Veeva, and annotations link content to those references, so everything stays traceable from authoring through MLR.
Where to start
Modular content in pharma is a shift, not a switch — our free Modular Content Playbook covers the operating model. Shaman's experienced content production strategy experts advise on which brands to modularise first, the right level of granularity, how to harvest existing content, and a governance model — so your roll-out scales.
Part of Shaman Authoring
Content Cards are the approved content your channel builders draw on — the same cards build your email, CLM, web and banners.
Email Authoring
Approved and mass email, built in-house.
Detail Aid (CLM) Authoring
Interactive Veeva CLM presentations in hours.
Banner & Social Authoring
On-brand visuals, edited and translated in minutes.
Web Authoring
Branded landing pages from reusable blocks.
Trusted by the world’s leading life sciences organisations
Choosing a platform
Not every tool that stores modules is a modular content platform. Three types of system get compared under that name — they solve different problems:
| Type | What it does | What it doesn’t |
|---|---|---|
| DAM / content repository | Stores and tags approved assets and modules | Doesn’t assemble channel-ready content; reuse stays manual |
| Approval system with modules (e.g. Veeva ModCon) | Governs module approval and lifecycle in the system of record | Authoring still happens elsewhere; modules need a front end |
| Modular authoring platform | Teams assemble email, CLM, web and banners from approved modules, with references intact | Depends on a governed module source — best connected to Veeva |
Whichever type you evaluate, score it on the same criteria: channel coverage from one platform, how modules keep claims and references traceable, Veeva integration depth, whether non-specialists can publish, and how the vendor supports the roll-out beyond the pilot. Our enterprise platform evaluation guide covers the full checklist.
FAQ
An approach that breaks approved content into structured, reusable modules — claim, supporting evidence, visuals, references and footnotes — that assemble into email, CLM, web and print without re-approval of each part.
Shaman’s module format: a claim header with its evidence, glue text, references with formatted cite text and footnotes. Authors drop it into any channel and it renders correctly with referencing intact.
A platform where teams assemble channel-ready pharma content — email, CLM, web, banners — from pre-approved modules, keeping claims and references traceable to the system of record instead of rebuilding each asset from scratch.
Approved modules and their references stay governed in Veeva Vault PromoMats. Only the new composite asset goes through MLR, so derivative content is fast to create and fast to approve.
Discover how to produce better content, faster — and take back control.
