Shaman

Shaman Authoring

Modular content, built for authoring.

Turn approved content into structured, reusable cards — with rich text, references and layout built in — that render across email, CLM, web and print. Build at scale, without agencies or design tools.

Modular content cards illustration

Content Cards

More than a block of text. A card that knows how to render.

Content Cards are modular content prepared for authoring — structured, persona-aware and reference-linked, so they drop into any channel and lay themselves out correctly.

  • Rich text, reference-ready — bold, bullets and placeholders for superscript references, built into the text.
  • Persona versions — multiple versions of a card for different audiences and segments.
  • Auto-layout per channel — layout metadata styles each card automatically for email, CLM, web or print, without touching the approved content.
  • Veeva-synced references — a reference library synced with your Veeva reference documents, enriched with PubMed-validated cite text.
  • Editable visuals — visuals that are easy to translate and edit.
Content Cards in Shaman — structured modular content with layout metadata and references

MagicExtract

Turn approved content into cards, automatically.

With MagicExtract, AI converts content you've already approved — local CLM, email, documents — into structured Content Cards in minutes, not days. It's the fastest way to build up and extend a local claims database from content you've already cleared.

  • Extract from approved content — convert existing slides, emails and documents into structured cards.
  • Grow a local claims database — harvest and extend approved claims, market by market.
  • Powered by Atlas — MagicExtract runs on Shaman Atlas extraction.
About Shaman Atlas
MagicExtract AI converting approved CLM slides and emails into structured Content Cards

Veeva-connected

Veeva stays the single source of truth.

Content Cards connect to Veeva Vault PromoMats whichever way fits your setup — as modular content (ModCon), as a claims library, or as Content Card MLR documents. References are always sourced from Veeva, and annotations link content to those references, so everything stays traceable from authoring through MLR.

  • Reuse without re-approval — approved cards don't go back through MLR; only the new composite asset does.
  • References travel with the card — citations are auto-linked and move with the card through review.
  • Reviewers see what changed — automated annotations show exactly what's new, with MLR Compare.
Content Cards connected to Veeva Vault PromoMats with traceable references through MLR

Where to start

A modular strategy, not just a tool.

Modular content is a shift, not a switch. Shaman's experienced content production strategy experts advise on which brands to modularise first, the right level of granularity, how to harvest existing content, and a governance model — so your roll-out scales.

Explore the Shaman approach

Trusted by the world’s leading life sciences organisations

FAQ

Frequently asked questions.

What is modular content in pharma?

An approach that breaks approved content into structured, reusable modules — claim, supporting evidence, visuals, references and footnotes — that assemble into email, CLM, web and print without re-approval of each part.

What is a Content Card?

Shaman’s module format: a claim header with its evidence, glue text, references with formatted cite text and footnotes. Authors drop it into any channel and it renders correctly with referencing intact.

How does modular content work with Veeva?

Approved modules and their references stay governed in Veeva Vault PromoMats. Only the new composite asset goes through MLR, so derivative content is fast to create and fast to approve.

Ready to re-own your content?

Discover how to produce better content, faster — and take back control.