Shaman Atlas
Your most valuable content sits locked inside flat PDFs — value you can't reuse, govern, or scale. Atlas unlocks it as structured, machine-readable MLR knowledge — what every modern content operation is built on. As AI reshapes how content gets made, the teams that put it in place first will move fastest.
The insight
In pharma, approved content is treated as a flat PDF — a finished file to store and retrieve. But underneath, every asset is structured data: Medical, Legal and Regulatory claims, each with its references and footnotes.
Capture that as machine-readable knowledge and you have the foundation for content excellence — your MLR Knowledge Engine: the structured knowledge that powers authoring, control and mass update, AI content creation, and MLR pre-checks. More than somewhere to keep finished assets: it's the knowledge they're built from.
How it works
Building the MLR Knowledge Engine
A structured MLR library has always been too manual to create and keep current. Shaman solves that — turning the approved content you already own into a living knowledge engine.
Your approved content — from thousands of pieces to hundreds of thousands — sits in Veeva Vault PromoMats, but the data is locked inside flat layout files. Shaman Atlas Extraction Services re-engineers those PDFs into structured data — text blocks, grouping, classification, relationships and visual extraction. Start by migrating all your approved content; from there it stays current, as every newly approved piece is extracted automatically.
Extracted data flows into the MLR Knowledge Engine, which pulls authority data, legal requirements and your internal SOPs on a per-market basis. Approved content is merged in and matched to local requirements — canonicalised, deduplicated, enriched, with new variants added. Partly automated, always with a human in the loop.
The engine stays in lockstep with Veeva Vault PromoMats, so every element carries an approved status grounded in Veeva.
Using the MLR Knowledge Engine
Once built, the MLR Knowledge Engine is exposed across Shaman:
Auto-populated compliance — legal and regulatory statements populate automatically by market and brand as you build.Localisation, handled — when content is localised, those statements update automatically to local market and brand values.Find variants & mass-update — quickly find approved element variants — adverse events, indication, contra-indication — and trigger a mass update when a variant changes.Aurora, compliant by default — AI Aurora taps the engine to keep content creation compliant.MLR X-Ray (coming soon) — classifies content into Medical, Legal and Regulatory statements, connects local authority data and element relationships, and gives review teams a full x-ray of what's validated and what needs attention.The outcome
By treating pharma content as structured data, Shaman automates everything that can be automated, assures compliance, and simplifies the process — so marketing and MLR teams focus on what adds value and what matters.
More compliant — every MLR statement governed, current and consistent.Faster — automate everything that can be automated.Mass update made easy — change a statement once, update it everywhere.No black box — AI works from your approved knowledge, not guesswork.Lighter MLR workload — less manual checking, more time for judgement.
Discover how to produce better content, faster — and take back control.