Shaman Authoring
No more handoffs, lost versions or HTML rework. Local marketers assemble on-brand, on-message, compliant content in minutes — with guardrails that keep every asset right. An enterprise AI content authoring platform, deeply integrated with Veeva Vault PromoMats, Veeva CRM and Salesforce Marketing Cloud.
The shift
Content production is full of hand-offs, lost versions and HTML rework. Give a CAS to your agencies and you make those hand-offs faster — give it to your teams and they disappear. Shaman puts authoring in the hands of the people who own the market, so they build it themselves: fast, agile, no noise — and theirs.
Built for pharma
Approved templates, a governed brand design system, modular reuse and MLR prechecks — global-to-local from the first click. Shaman is designed for pharma content, not adapted to it — and it plugs straight into your existing Veeva Vault PromoMats document lifecycle.
Guided self-service
We call it guided self-service. Guardrails for brand, message and compliance are baked in — so anyone can create at speed, without being a designer or coder.
What self-service unlocks
One platform
The payoff
Shaman has the highest real-world adoption in life sciences — not because it’s mandated, but because it’s built for the specialist who uses it: an intuitive, praised UI, AI and Aurora doing the heavy lifting, and hands-on hypercare that gets every market live. A tool built for agencies bounces off local teams; one built for them gets used. That’s ownership — of the content, the outcome and the capability.
Builders
Approved and mass email, created and localised in-house.
Learn more Every CLM production strategy, edited in Shaman, InDesign or Figma.
Learn more Branded landing pages from reusable, approved blocks.
Learn more Banners, social and visual assets like graphs — localised in minutes.
Learn moreShared foundations
Customer stories
Shaman increases our marketing teams’ capabilities and improves the interactivity of our content. The platform has been a huge benefit to us.
We now create and publish interactive materials ourselves, very effectively. The feature is easy to use and the support is great.
What used to take weeks now takes days. We’ve cut our dependency on external teams, increased output, and taken full control of content production.
Trusted by the world’s leading life sciences organisations
FAQ
A platform where marketing and MLR teams create compliant, on-brand content for every HCP channel — email, CLM/detail aids, web and banners — in-house and no-code, assembled from approved modular content with MLR guardrails built in.
Natively. Approved content and references stay governed in Veeva Vault PromoMats as the single source of truth; teams author on top of it in Shaman and push finished assets back for review and approval.
Yes. Self-service authoring lets local brand and digital teams assemble a compliant email, detail aid or web page in minutes — without writing a brief or waiting on a production queue.
AI is built into every step — search, translate, generate, tag and proofread — and grounded in approved claims, so output is compliant by design rather than free-form generation.
Discover how to produce better content, faster — and take back control.
