Janaina Ferreira

Janaina Ferreira is a Marketing Project Manager at Shaman, where she leads strategic initiatives that help life sciences organisations achieve content excellence. Passionate about efficiency, compliance, and innovation, Janaina works closely with internal, global and local teams to simplify content production, accelerate approvals, and ensure healthcare professionals receive the right information at the right time.

Content Strategy

Modular Content in Pharma: Faster Reviews, Higher Reuse, Real Adoption

Pharma teams face rising content demands but remain stuck in long approval cycles and duplicated work. Modular content offers a way forward—faster approvals, higher reuse, lower costs, and personalised content at scale. Yet making it work isn’t simple; it requires alignment across people, process, and technology. Based on real-world lessons, here’s how pharma teams can cut MLR cycle time by 57%.