Janaina Ferreira

Janaina Ferreira is a Marketing Project Manager at Shaman, where she leads strategic initiatives that help life sciences organisations achieve content excellence. Passionate about efficiency, compliance, and innovation, Janaina works closely with internal, global and local teams to simplify content production, accelerate approvals, and ensure healthcare professionals receive the right information at the right time.

Success Stories

How Idorsia Reduced Content Production Time from Weeks to Days

From weeks to days: discover how Idorsia transformed its content production process, increased output 10x, and gained full control over content creation.

Content Strategy

How AI Is Transforming MLR Review in Pharma

Medical, Legal, and Regulatory (MLR) review is one of the most critical, and often time-consuming, steps in pharmaceutical content production. As the volume of omnichannel promotional materials continues to grow, many pharma organizations are exploring how artificial intelligence (AI) can support faster, more efficient MLR review processes. AI is not replacing MLR expertise. Instead, it is helping teams reduce manual tasks, identify risks earlier, and accelerate compliant content approvals.

Content Strategy

Modular Content in Pharma: Faster Reviews, Higher Reuse, Real Adoption

Pharma teams face rising content demands but remain stuck in long approval cycles and duplicated work. Modular content offers a way forward—faster approvals, higher reuse, lower costs, and personalised content at scale. Yet making it work isn’t simple; it requires alignment across people, process, and technology. Based on real-world lessons, here’s how pharma teams can cut MLR cycle time by 57%.