The challenge: slow production and heavy dependency
For Idorsia, content production was a time-consuming and resource-intensive process.
The team relied heavily on external agencies and developers to create digital assets, from emails to CLM materials. As a result, producing a single asset could take anywhere from three to five weeks.
This created several challenges:
- Limited autonomy for internal teams
- High dependency on external resources
- Slow campaign execution
- Lack of scalability across markets
As content demands continued to grow, this model was no longer sustainable.
The shift: bringing content production in-house
Idorsia set a clear objective:
gain autonomy, simplify workflows, and accelerate content production.
After evaluating different solutions on the market, the team selected Shaman based on its intuitive approach and strong focus on enabling internal teams.
The implementation process was fast and straightforward. Within just a few months, the team was already seeing measurable results.
The impact: faster production, higher output
The transformation was immediate.
Production timelines were reduced from weeks to days, allowing the team to execute campaigns much faster and more efficiently.
- 3–5 weeks → 3–5 days per asset
- Over 100 assets produced in 9 months
- More than 10x increase in productivity
- Reduced review cycles and faster approvals
This shift enabled Idorsia to scale content production without increasing complexity or costs.
More than speed: control, predictability, and efficiency
Beyond efficiency gains, Shaman helped Idorsia fundamentally change how they work.
The team no longer depends on developers or agencies for every asset. Instead, they can create, adapt, and localise content internally—bringing greater control over timelines and processes.
At the same time, costs became more predictable, giving full visibility over content production investments.
A new way of working
With a more efficient and autonomous workflow, the team can now focus on higher-value activities instead of operational bottlenecks.
What used to take weeks can now be achieved in a matter of days, making content production more agile, scalable, and aligned with business needs.
The human factor: why partnership matters
While technology played a key role, the experience with the Shaman team was equally important.
The implementation was smooth, and the ongoing support helped ensure a successful transition. As the team gained autonomy, the need for support decreased—but the responsiveness and customer-centric approach remained a key differentiator.
“The Shaman team has been extremely helpful and responsive from day one. Their fast and high-quality support was a decisive factor for us, and it’s great to see how much autonomy we’ve gained while knowing they’re always there when needed.”
— Baptiste Omont, Senior Director, Idorsia
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