Maurice van Leeuwen

Maurice’s route into pharma content ran through both sides of the discipline: brand and marketing first, technology second. He started in FMCG brand management at FrieslandCampina, running P&L for a national brand, and moved into digital marketing as the internet went mainstream — entering pharma in 2001. In 2004 he founded Mindgame, building content-heavy serious games for patient information and HCP education for clients including Sanofi and Allergan. As omnichannel marketing director at Capture the Audience he then advised pharma companies on HCP messaging strategy and ran content marketing at scale.

Every step taught the same lesson: pharma content only has impact when the operation behind it is agile, marketing-owned and compliant by design. In 2014 he founded Shaman to turn that lesson into software — a self-service content authoring platform for life sciences, built natively on Veeva Vault PromoMats and used by 350+ teams in 50 countries, including 5 of the top 20 pharma companies.

Focus areas: content marketing & brand marketing · pharma content operations · modular content & claims · MLR · the Veeva ecosystem · marketing technology, automation & AI. Educated at Columbia Business School; entrepreneur since 2004.